Privacy Policy

This Privacy Policy is formulated to explain how we collect, use, store, and protect user personal information generated during access, browsing, and purchase on our official website. This policy applies to all users who visit our website, browse products, and complete purchase orders. We attach great importance to user personal information security and personal privacy protection, and always adhere to the principle of voluntary collection, legitimate use, strict confidentiality and safe protection of user information.
By accessing and using our website and placing orders for products, users confirm that they have fully understood and voluntarily accepted the information collection and protection rules stipulated in this Privacy Policy. We only collect and use user information within the scope of normal business operation and service provision, and will never abuse or improperly disclose user personal information in any form.

1. Information We Collect

In order to provide users with complete, efficient and standardized shopping services, we only collect necessary user personal information actively submitted by users during the use of the website. We will not automatically collect any irrelevant personal information, nor obtain user private information through hidden means.
The main information we collect includes basic order and delivery information filled in by users when placing orders, including user name, contact information, delivery address and postal information. Such information is only used to complete order confirmation, product delivery, logistics follow-up and after-sales service processing, which is the basic information necessary to complete the shopping service.
In addition, we may collect feedback information actively submitted by users when consulting customer service or putting forward service suggestions, including user service demands, product experience feedback and problem description content. All such information is only used to respond to user demands, optimize product quality and upgrade service experience.

2. How We Use Your Information

All collected user information will only be used for daily business operation and user service guarantee, and all usage scenarios are within the reasonable scope of website service provision. We strictly restrict the use path and scope of user information to ensure that all information applications are compliant, appropriate and safe.
Firstly, user basic information is used for order processing and delivery arrangement. We will verify user order information, confirm product delivery address, arrange logistics distribution, and track delivery progress based on the information submitted by users, so as to ensure that products can be accurately and smoothly delivered to users.
Secondly, user information is used for daily service communication and after-sales processing. We will use the reserved contact information to reply to user consultation feedback, solve user order problems, handle return and refund applications, and feed back service progress and processing results to users in a timely manner.
Thirdly, we will use user feedback information and shopping data for internal service optimization and product iteration. By sorting out user experience feedback and service demands, we continuously optimize product design, improve service processes, upgrade shopping experience, and provide users with higher-quality products and more standardized services.
We will never use user personal information for commercial promotion, spam message push and other irrelevant purposes without user authorization, nor will we use user information to carry out any behaviors beyond the service scope.

3. Information Storage and Protection

We have established a complete information security management system and adopted industry-standard technical protection measures to fully protect user personal information data and prevent information leakage, loss, tampering and improper access. All user information data is stored through secure and standardized data storage systems, with strict access authority management and data encryption protection mechanisms.
Only authorized internal service and operation personnel can access user information, and all personnel have signed strict confidentiality agreements. All access, operation and use of user information will be recorded in real time to form a traceable operation record, ensuring that every link of information management is standardized and controllable.
We will not store user personal information indefinitely. We only retain user order information and service data within the necessary service cycle. When the information is no longer needed for service processing and business retention, we will take standardized and safe ways to delete and clean up the data to avoid long-term idle storage of user information.
We strictly prevent all unsafe risks such as information leakage, illegal access and improper use. Once any information security risk is found, we will immediately start the emergency protection mechanism to control the risk in the first time and ensure the maximum security of user personal information.

4. Information Disclosure Rules

We adhere to the core principle of strict confidentiality of user information, and will never disclose, sell, rent or transfer user personal information to any third-party commercial institutions and individuals without the explicit consent of users.
In the normal business operation process, if it is necessary to entrust third-party service providers to assist in completing service links such as logistics distribution and order processing, we will only provide the minimal user information required for service completion to the third party. All cooperative institutions have signed strict confidentiality agreements with us, and are prohibited from using user information for non-service purposes or disclosing user information to the outside world. We will supervise the information management behavior of cooperative institutions in real time to ensure user information security.
We will not take the initiative to disclose any user personal information to the public, and all information disclosure behaviors are based on user independent authorization and service needs, with strict control of disclosure scope and content.

5. User Rights

Users have independent rights to their personal information. Users can check, confirm and sort out their order information and personal reserved information at any time during the valid service cycle. If users find that their personal information is wrong, incomplete or needs to be modified, they can contact us through the official website contact channel to apply for information modification and correction.
Users have the right to apply for information deletion when their order service is completed and they no longer need relevant service support. We will verify the user’s identity and complete the safe deletion of user information in a timely manner after receiving the user’s legitimate application.
For any questions, doubts or suggestions about personal information protection and information usage rules, users can initiate consultation through the official contact channel at any time, and we will provide professional reply and processing services.

6. Policy Adjustment and Update

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to service upgrade and platform operation needs. All updated policy content will be displayed on the official website in a timely manner, and the updated rules will take effect automatically after publication.
Users’ continued access to the website and use of shopping services after the policy update is deemed to have accepted the latest privacy protection rules. We recommend that users regularly pay attention to the latest policy content on the official website to ensure a better shopping experience.